Affiliate basics

How pet affiliate links, commissions and disclosures work.

A creator kneels beside a dog playing with a coral rope toy while a phone on a tripod films them in a sunlit living room with navy furnishings and yellow cushions.

Affiliate basics

How to disclose affiliate links as a pet creator: a format-by-format guide

If you post about pet products and earn from links, codes or free products, you need to tell your audience. This guide covers what to say and where to put it on Instagram, TikTok, YouTube, blogs, livestreams and more. It draws on the FTC’s own guidance and the Petfiliate Partner Agreement, and adds a few rules that matter most when the product is something a pet eats, wears or takes for its health.

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