Affiliate basics
Affiliate Disclosure Examples for Pet Creators
Copy-paste affiliate disclosure examples for pet creators, sorted by platform, with one line on why each works and a table showing where every disclosure goes.
Disclosure: Petfiliate is an affiliate marketing network. We and our Partners earn commissions when people buy through our tracking links. This guide has no affiliate links and is not legal advice.
These affiliate disclosure examples for pet creators are ready to paste into captions, videos, pages and streams. Most open with "Ad" or say you may earn a commission, following the FTC's sample wording (FTC).
Swap your own details in for the [brackets]. For the rules behind these affiliate disclosure examples, read our full disclosure guide.
Copy-paste disclosure examples by platform
Instagram feed post and Reel
- "Ad: I may earn a commission if you buy through the link in this post."
- Pet's voice: "Ad! My human may earn a commission if you shop my favorite [toy] here."
- Reel, spoken and on screen near the start: "This is an ad, and I may earn a commission."
Why it works: The FTC says an opening "Ad:" would likely be effective, and it should show without tapping "more" (FTC).
Instagram Story
- On-screen text: "Ad: I may earn a commission from this link."
Why it works: The FTC says to superimpose the disclosure over the picture, with time to read it (FTC Disclosures 101).
TikTok
- Caption: "#ad I may earn a commission if you buy through my link."
- Spoken and on screen: "Quick heads up: this is an ad, and I may earn a commission."
Why it works: TikTok requires its disclosure setting for promotions (TikTok), but the FTC says a platform tool is no guarantee (FTC), so add your own line.
YouTube video and description
- Spoken and on screen near the start: "This video has paid links. I may earn a commission."
- First line of the description: "Paid links: I may earn a commission from the links below."
- Next to each link: "[Product name] (paid link)"
Why it works: The FTC says "Paid link" next to a link should be adequate, and a description alone is easy to miss (FTC).
Blog post
- Top of the post: "This post contains paid links. I get commissions for purchases made through links in this post."
Why it works: The second sentence is the FTC's own sample line (FTC).
Link-in-bio page
- Top of the page: "Ad: these are paid links. I may earn a commission when you buy."
Why it works: The Partner Agreement (§5.1) requires a disclosure before or next to any tracking link.
Livestream
- Start and stream description: "This stream is an ad. I may earn a commission from links I share."
- On screen: "Ad: I may earn a commission from links in this stream."
- Now and then: "For anyone just joining, these links are paid."
Why it works: Viewers join midway, so the FTC advises repeating the disclosure and adding it to the stream description (FTC).
Email (only with Petfiliate's written approval)
Promoting a brand by email needs Petfiliate's prior written approval (Partner Agreement §4.3). Approved messages must follow CASL, CAN-SPAM and other applicable law (§5.3).
- Before the first link: "This email contains paid links. I may earn a commission if you buy through them."
Why it works: Section 5.1 requires a disclosure before or next to the link in every email.
Gifted products: add one more line
- Gifted only: "Gifted by [Brand]."
- Gifted plus your link: "Gifted by [Brand]. I may also earn a commission through my link."
- Pet's voice: "Ad: [Brand] sent me these treats free, and my human may earn a commission here."
Why it works: The FTC says "Gifted by XYZ" should be sufficient when a free product is all you got, but "Gifted" alone is likely ambiguous (FTC). The Partner Agreement (§5.1) also requires saying when a product was free.
Where the disclosure goes: quick comparison
| Format | Where it goes | Say or show | How often |
|---|---|---|---|
| Instagram post | Caption, first line | Text | Every post |
| Instagram Reel | Caption, video start | Text, voice | Every Reel |
| Instagram Story | Over the image | Screen | Every Story |
| TikTok | Caption, video, setting | Text, voice | Every video |
| YouTube | Video, description, links | Voice, text | Every video |
| Blog post | Top, by links | Text | Every post |
| Link-in-bio page | Top of page | Text | Every page |
| Livestream | Start, screen, description | Voice, screen | Repeated |
| Email (approved only) | Before first link | Text | Every email |
Lines to skip
- "sp", "spon" or "collab": vague terms the FTC says to avoid (FTC Disclosures 101).
- "Affiliate link" or "#ambassador" alone: people may not understand the first, and the FTC calls the second ambiguous (FTC).
- A bio-only disclosure, or one buried in hashtags (FTC Disclosures 101).
Before you post: read the rules, then join
Read the full disclosure guide and the Partner Agreement, then apply to join Petfiliate.
Frequently asked questions
Is "#ad" enough for an affiliate link?
Starting a post with "Ad:" or "#ad" would likely be effective, according to the FTC. Add a line such as "I may earn a commission if you buy through my link," because the Petfiliate Partner Agreement requires your disclosure to say so, and place it before or next to the link.
Can I write the disclosure in my pet's voice?
Yes, if it stays clear. Keep "Ad" or "commission" in the line, such as "Ad! My human may earn a commission if you shop this link." The Partner Agreement covers any content with a tracking link, whatever its voice.
Do I need a disclosure on my link-in-bio page?
Yes. The Partner Agreement (§5.1) covers any page with a tracking link, so put the disclosure at the top, before the first link. If a post points there, open the post with "Ad" too.